You as a leader, however, are in the privileged position to influence your Board, your teams and the outside world- this is the time to use it to build a world where the private sector becomes the key catalyst for global change. According to the Edelman Trust Barometer over 86% of us want business to care at least as much about society as about profit. The private sector is seen as more competent and trustworthy than the government. With government failing to lead on society’s biggest challenges, from climate change and reskilling to racial justice and trustworthy information, business has a unique opportunity to emerge as a critical stabilizing force. But the time to do so is fleeting, and this year’s Edelman study underscores the urgent need for business to step into the breach. At the same time, more than half of consumers will buy or advocate for brands based on their beliefs, while six in 10 employees will choose employers based on shared beliefs and values. Expectations are high for CEOs to speak out publicly on social and political issues. But speaking out is not enough — 81% of respondents want CEOs to be front and center discussing public policy or what their companies have done to solve society’s problems. It also makes business sense to be mindful of social impact- certified BCorps are growing upto 28 times faster than other organisations.