Luc is a French national and has been in Southeast Asia for 4 years, bringing more than 15 years of working experience in communication and marketing, with a deep focus on reputation management, brand sustainability, digital and social media strategies. Luc is also a certified professional in digital marketing. Graduated in 2002 in statistics and IT, Luc started his career for big pharmaceutical companies in Europe. Then he moved to work as a journalist and blogger, launching one of the first digital TV channel in France. He joined then communications agencies to lead and develop their digital capabilities, first with Edelman in 2008 then for Publicis in 2013. He was also a lecturer at Paris La Sorbonne university. Luc moved to SEA with Publicis in 2017 for a GTM mission in Cambodia, Laos and Myanmar, then joined Havas as General Manager of their agency in Cambodia. He returned with Publicis to Vietnam to lead the PR & digital agency of the group. In 2021, Luc launched his own boutique consultancy agency, advising companies in their marketing and communication challenges, with a strong focus on connecting reputation management with digital performance.